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Editor’s Note: Last updated on February 23, 2025
Do you love smartwatches? Looking for the best-rated and trending fashion smartwatches can really take some time. It can be really frustrating to look through a bunch of brands and find that some just don’t meet what you’re looking for. Honestly, when you think about it, there are only a handful of smartwatches that really deserve the title “smart,” if we’re being technical.
This is very evident given that wristwatch technology, often known as “wearable computers,” is currently gaining traction. The design, appearance, applications, and functionality of such devices have remarkably improved over the past few years since the debut of the first “digital watch” in the 1970s.
Today, smartwatches have come a long way from being just an extension of our smartphones. They are now powerful gadgets that track our health, manage our schedules, and even make calls. The search for the ideal smartwatch never stops for early adopters, fitness buffs, and techies. But with so many options on the market, how do you choose the best one for your lifestyle?
Let’s explore the top-rated smartwatch brands this year and see what sets them apart.
Top Popular Brands and Their Best-Known Features
When comparing smartwatch brands, it’s essential to look at the specific features each brand offers and how they align with your needs.
Apple Watch
The Apple Watch is renowned for its seamless integration with the iPhone and the Apple ecosystem. It offers advanced health monitoring features, including ECG, blood oxygen level tracking, and fall detection. Apple Watches also supports a vast array of third-party apps, offer cellular connectivity, and have a premium design with interchangeable bands.
Samsung Galaxy Watch
Samsung’s Galaxy Watch series offers strong competition to the Apple Watch, particularly for Android users. It features comprehensive health tracking, including heart rate monitoring, sleep tracking, and stress management.
The Galaxy Watch also provides robust fitness tracking, a variety of third-party apps, and optional LTE connectivity. It supports both Android and iOS, though functionality is best with Samsung devices. The design is sophisticated, with multiple sizes and strap options.
Garmin
Garmin smartwatches are an excellent choice for fitness enthusiasts and athletes. Their models provide advanced metrics for running, swimming, cycling, and other sports. Garmin’s tracking accuracy is highly regarded, and its watches are known for their durability and long battery life.
They also offer GPS, heart rate monitoring, and even onboard music storage. However, Garmin’s interface may not be as user-friendly as other brands, and they lack some of the extensive smart features like voice assistants or a wide variety of third-party apps.
Fossil
Fossil smartwatches stand out for their stylish design, making them a fashionable choice for tech-savvy individuals. They run on Google’s Wear OS, providing access to a wide range of apps and Google Assistant. Fossil watches include features such as heart rate monitoring, GPS, and customizable dials. They are equipped with Google Pay for contactless payments and offer decent fitness tracking capabilities.
While they don’t match the fitness precision of Garmin or the extensive health features of Apple, Fossil offers a balanced mix of smart functionality and classic watch aesthetics. Compatibility with both Android and iOS devices makes them versatile, although the battery life and lack of some advanced health metrics might be limiting factors for some users.
Fitbit
Fitbit is synonymous with fitness tracking and offers a range of devices from basic trackers to more advanced smartwatches like the Fitbit Sense and Fitbit Versa.
Known for their excellent sleep tracking and heart rate monitoring, Fitbit devices also boast various fitness modes and stress management features. They support notifications from your phone and have an intuitive interface. While Fitbits offers good value for money, they may lack some advanced features and third-party app integrations available in other brands.
Our Top 6 Best-Rated Smartwatch
Choosing the right smartwatch can feel a bit overwhelming with so many options out there these days. To help you navigate through the choices, we’ve compiled a list of the top 6 best-rated smartwatches.
These brands have distinguished themselves through innovative technology, superior functionality, and sleek design, catering to diverse needs ranging from fitness tracking to seamless connectivity with your digital life.
Apple Watch Series 10 (GPS + Cellular 42mm case)
The Apple Watch Series 10, unveiled last year, represents a significant leap in Apple’s smartwatch lineup, blending advanced technology with refined design. This new version is definitely thinner and lighter than the ones before it, making it more comfortable to use while still keeping all the excellent features.
The Series 10 comes with a bigger, wide-angle OLED display that gives you up to 30% more active screen area than the previous models. This really helps with readability and makes it easier to use for different tasks.
In terms of performance, the Series 10 runs on the new S10 SiP chip, which means it operates quickly and efficiently. It’s got faster charging, so you can hit 80% battery in just 30 minutes, and it keeps going for 18 hours on a single charge. You can now get the device in two fresh case sizes, 42mm and 46mm. The aluminum cases are lighter, weighing up to 10% less than the Series 9, while the titanium cases are nearly 20% lighter than the older stainless steel versions.
They’ve really stepped up health and fitness tracking lately! With sleep apnea detection on the way for FDA approval and more options for tracking workouts like kayaking, canoeing, and rowing, it’s getting pretty exciting. The Series 10 also brings in a Tides app along with new depth and water temperature sensors, useful for those who love water sports. The watch has a cool feature that uses a neural network to cut down on background noise when you’re on a call, providing a much clearer conversation.
Aesthetically, the Series 10 offers new finishes, including a glossy jet black aluminum achieved through polishing with silicon nanoparticles, as well as rose gold and silver aluminum options. The titanium cases come in natural, slate, and gold finishes, replacing the stainless steel option from previous generations.
The latest Apple Watch, the Series 10, further establishes itself as the first choice for Apple Watch enthusiasts everywhere thanks to its innovative features and thoughtful design upgrades.

Pros
- Enhanced display
- Sleeker design
- Performance boost
- Rapid charging
- Advanced health features
- Water sports enhancements
- Ecosystem Integration
- Aesthetic options
- Cellular capability
Cons
- Pricey
- Battery life (up to 18 hours only in normal use)
- Limited compatibility
- Incremental upgrade
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Read our full review: Apple Watch Series 10 vs. Series 9: Read Before You Buy
Samsung Galaxy Watch 7
The Samsung Galaxy Watch 7 is among the most popular smartwatches on the market, and for good reason: it has a ton of features that regular people and fitness fans will love.
Building on the success of its predecessors, The Samsung Galaxy Watch 7 offers a powerful user experience by fusing style and technological advancements.
The Galaxy Watch 7 is equipped with the Exynos W1000 chip, a 3nm processor offering three times faster performance and 30% better power efficiency compared to the Watch 6’s Exynos W930. The Watch 7 also doubles the internal storage to 32GB, up from the Watch 6’s 16GB, allowing for more apps and media.
The Galaxy Watch 7 comes with an upgraded BioActive sensor, which means you’ll get more precise heart rate monitoring and feedback.The Watch 7 brings some cool new features, like FDA-approved sleep apnea detection and an Advanced Glycation End products (AGEs) index to help you keep track of your metabolic health. It comes with dual-frequency GPS, which really helps with tracking accuracy.
With its sleek design, this stylish smartwatch is a great choice for any occasion because it can be worn to both formal and casual gatherings. Equipped with advanced health and fitness tracking features, the Galaxy Watch 7 monitors heart rate, blood pressure, and stress levels, giving you a comprehensive view of your health.
In essence, the Samsung Galaxy Watch 7 brings some impressive upgrades in processing power, storage space, and health monitoring features compared to the Galaxy Watch 6. But you know, things like battery life and some design features are pretty much the same in both models.

Pros
- Enhanced performance
- Comprehensive health monitoring
- Sleek design
- Bright and clear display
- Increased storage
- Durable design
- Versatile app compatibility
Cons
- Limited battery life (22 hours)
- Slow charging
- Incremental design changes
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Garmin Forerunner 965
The Garmin Forerunner 965 is a powerhouse designed specifically for athletes and fitness enthusiasts, providing an array of advanced training features and performance metrics. It stands out with its rugged design, making it durable for even the toughest outdoor activities. This smartwatch excels in multi-sport tracking, offering detailed analysis for running, cycling, swimming, and more, which makes it an essential tool for those serious about their training regimens.
Equipped with GPS and GLONASS support, the Forerunner 965 provides accurate location tracking and route planning. Its advanced physiological metrics include VO2 max estimation, training load balance, and recovery time guidance, helping users enhance their performance and prevent overtraining. The watch also features heart rate monitoring, stress tracking, and sleep analysis, giving a comprehensive insight into the user’s overall health.
Long training sessions or daily use without regular recharging are made possible by the Garmin Forerunner 965’s long battery life, which may last up to 20 hours in GPS mode or up to two weeks in smartwatch mode. It boasts smart notifications, music storage, and compatibility with numerous apps and accessories, making it a versatile piece of technology for both training and everyday life.

Pros
- Comprehensive multi-sport tracking
- Durable design
- Accurate location tracking
- Advanced physiological metrics
- Robust health monitoring
- Long battery life (2 weeks in smartwatch mode)
- Smart features
Cons
- Price
- Complexity
- Size and weight
- Battery life in heavy use
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Fitbit Sense 2
Fitbit continues to focus on fitness and wellness with the Sense 2, providing users with comprehensive health insights:
The Fitbit Sense 2 takes a holistic approach to health and wellness, offering a suite of features designed to help users stay on top of their physical and mental well-being. One of its standout features is the EDA (electrodermal activity) sensor, which helps track stress levels by measuring the body’s response to stress through changes in skin sweat levels. Alongside this, the watch includes built-in GPS, heart rate monitoring, and SpO2 sensors to track blood oxygen levels.
Detailed insights into sleep stages and a Sleep Score to help users understand the quality of their rest are provided by the Fitbit Sense 2 when it comes to sleep tracking. In order to provide a more complete picture of one’s health, the gadget also supports advanced health indicators including skin temperature fluctuation, breathing rate, and heart rate variability.
With a sleek and comfortable design, the Fitbit Sense 2 is also water-resistant, suitable for swimming, and built to accommodate a range of activities, from yoga to high-intensity interval training (HIIT). Users may easily track and evaluate their health data thanks to the Fitbit ecosystem’s seamless synchronization with the Fitbit app.

Pros
- Sleek and comfortable design
- Comprehensive health metrics
- Advanced stress management
- Accurate sleep tracking
- Built-in GPS
- Water-resistant design
- Seamless app integration
- Cross-platform compatibility
- Long battery life (up to 6 days)
Cons
- Limited third-party app support
- Learning curve
- Premium subscription required
- Screen visibility
- No LTE/cellular option
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Fossil Gen 5E Stainless Steel (44mm)
The Fossil Gen 5E Stainless Steel smartwatch combines classic design with modern technology, offering a sophisticated yet functional accessory for everyday use. Powered by Wear OS by Google, this smartwatch is equipped with valuable features such as heart rate monitoring, built-in GPS, and customizable watch faces.
The sleek stainless steel design not only makes it last longer, but it also gives it a high-end look, so you can wear it to both official and casual events. It lets you know about calls, texts, apps, and calendar events, so you can stay in touch even when you’re not at home.
The Fossil Gen 5E has also Google Pay, so you can pay with a tap, manage your music and calls using Bluetooth, and keep tabs on your health with enhanced fitness tracking. The Fossil Gen 5E is an excellent pick for fashion-conscious techies because of its stylish design, adaptability, and sturdy functionality.

Pros
- Classic design
- Affordable price
- Wear OS by Google
- Advanced fitness tracking
- Heart rate monitoring
- Built-in GPS
- Google Pay support
- Customizable watch faces
- Notifications and alerts
Cons
- Battery life (may last up to 24 hours only)
- Wear OS limitations
- Size and weight
Garmin Fenix 8 (47mm)
The Garmin fēnix 8, launched on August 27, 2024, represents a significant advancement in multisport smartwatch technology, merging rugged durability with enhanced smart features. This most recent version accommodates a range of user choices by providing both AMOLED and MIP Solar display options.
The fēnix 8’s wide range of fitness and outdoor equipment is one of its best qualities. With advanced multi-GNSS support, the watch provides precise navigation and tracking in challenging terrains. It also includes an array of sensors, such as a barometric altimeter, compass, and gyroscope, to support diverse activities from hiking to skiing. The fēnix 8 also offers topographic mapping and built-in route planning, making it an indispensable companion for adventure seekers.
The AMOLED models are available in 43mm, 47mm, and 51mm case sizes, while the MIP Solar versions come in 47mm and 51mm. The watches come with either stainless steel or titanium bezels, and they’re matched up with Gorilla Glass or Sapphire Crystal lenses, depending on the model.
A noteworthy feature of the fēnix 8 is the incorporation of a built-in speaker and microphone, which allows users to perform voice commands and make phone calls straight from the watch. This feature also makes it possible to use smartphone assistants like Google Assistant and Siri, which improves hands-free convenience. Along with voice note and offline voice commands, the gadget enables fast, mobile interactions without requiring a smartphone connection.
Designed for versatility, the fēnix 8 incorporates advanced health and fitness tracking features, including multi-band GNSS support, a fifth-generation optical heart rate sensor with ECG capabilities, and comprehensive activity tracking for over 100 sports. The watch is equipped with a depth sensor, supporting diving activities up to 40 meters, and includes a built-in LED flashlight for enhanced visibility in low-light conditions.
Battery performance varies based on the model and usage. The 47mm AMOLED version offers approximately seven days of battery life with the display set to always-on, while the 51mm MIP Solar model can extend up to 13 days, thanks to its solar charging capabilities. That way, you won’t have to worry about running out of juice mid-journey.

Pros
- Robust build and design
- Advanced display options
- Topographic mapping
- Advanced navigation
- Comprehensive fitness tools
- Integrated speaker and microphone
- Outstanding battery life (up to 13 days)
Cons
- Expensive
- Complex user interface
- Weight and bulky
- No ECG or blood pressure monitoring
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Battery Comparisons
Better battery life improves the user experience, making a device more stable and useful for both everyday tasks and exciting adventures. For your quick reference, below is a comparison of every device’s battery life.
Smartwatch | Battery Life |
Apple Watch Series 10 | Normal usage: 18 hours |
Samsung Galaxy Watch 7 | Normal usage: 22 hours |
Garmin Forerunner 965 | Smartwatch mode: 23 days GPS mode: 31 hours Ultratrac mode: 70 hours |
Fitbit Sense 2 | Normal usage: Up to 6 days |
Fossil Gen 5E | Normal usage: 24 hours Extended mode: Up to several days (varies based on usage) |
Garmin Fenix 8 | Smartwatch mode: 13 days GPS mode: 67 hours Solar mode: 92 hours |
Further reading: Upgrade Your Training: How Smartwatches Enhance Athletic Performance
The Bottom Line
In 2025, the competition among the best-rated and most fashionable smartwatch brands is fiercer than ever. The Apple Watch Series 10, Samsung Galaxy Watch 6, Garmin Forerunner 965, Fitbit Sense 2, Fossil Gen 5E, and Garmin Fenix 8, stand out as the best-rated smartwatches, each offering unique features to cater to different needs.
When looking for the ideal smartwatch, it’s important to think about what features are most important to you. For instance, the Garmin Forerunner 965 has great fitness tracking, the Fitbit Sense 2 gives you a lot of health information, and the jack-of-all-trades Apple Watch Series 10 can do a lot of different things.
If you want your wristwatch to not only live up to, but also exceed, your expectations, it’s more important to have an understanding of your unique habits and goals.
It seems like smartwatches have a promising future ahead of them, with more and better models hitting store shelves in the near future.
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