6 Best-Rated Trending Fashion Smartwatch in 2024

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Are you an enthusiast of smartwatches? Finding the best-rated and most fashionable smartwatches can be time-consuming.  It can be upsetting to search for numerous brands only to discover that some do not fit your specific wants or expectations.  The truth is that only a few smartwatches can be called “smart”, technically speaking. 

This is pretty obvious since the technology in smartwatch technology, or “wearable computers,” is now at the stage of gaining momentum.   The design, appearance, applications, and functionality of such devices have remarkably improved over the past few years since the debut of the first “digital watch” in the 1970s.

Today, smartwatches have come a long way from being just an extension of our smartphones. They are now powerful gadgets that track our health, manage our schedules, and even make calls. The search for the ideal smartwatch never stops for early adopters, fitness buffs, and techies.  But with so many options on the market, how do you choose the best one for your lifestyle?

Let’s explore the best-rated smartwatch brands this year and see what sets them apart.

Top Popular Brands and Their Best-Known Features

When comparing smartwatch brands, it’s essential to look at the specific features each brand offers and how they align with your needs.

  Apple Watch

The Apple Watch is renowned for its seamless integration with the iPhone and the Apple ecosystem. It offers advanced health monitoring features, including ECG, blood oxygen level tracking, and fall detection. Apple Watches also supports a vast array of third-party apps, offer cellular connectivity, and have a premium design with interchangeable bands.  

Samsung Galaxy Watch

Samsung’s Galaxy Watch series offers strong competition to the Apple Watch, particularly for Android users. It features comprehensive health tracking, including heart rate monitoring, sleep tracking, and stress management.

The Galaxy Watch also provides robust fitness tracking, a variety of third-party apps, and optional LTE connectivity. It supports both Android and iOS, though functionality is best with Samsung devices. The design is sophisticated, with multiple sizes and strap options.


Garmin smartwatches are an excellent choice for fitness enthusiasts and athletes. Their models provide advanced metrics for running, swimming, cycling, and other sports. Garmin’s tracking accuracy is highly regarded, and its watches are known for their durability and long battery life.

They also offer GPS, heart rate monitoring, and even onboard music storage. However, Garmin’s interface may not be as user-friendly as other brands, and they lack some of the extensive smart features like voice assistants or a wide variety of third-party apps.


Fossil smartwatches stand out for their stylish design, making them a fashionable choice for tech-savvy individuals. They run on Google’s Wear OS, providing access to a wide range of apps and Google Assistant. Fossil watches include features such as heart rate monitoring, GPS, and customizable dials. They are equipped with Google Pay for contactless payments and offer decent fitness tracking capabilities.

While they don’t match the fitness precision of Garmin or the extensive health features of Apple, Fossil offers a balanced mix of smart functionality and classic watch aesthetics. Compatibility with both Android and iOS devices makes them versatile, although the battery life and lack of some advanced health metrics might be limiting factors for some users.


Fitbit is synonymous with fitness tracking and offers a range of devices from basic trackers to more advanced smartwatches like the Fitbit Sense and Fitbit Versa.

Known for their excellent sleep tracking and heart rate monitoring, Fitbit devices also boast various fitness modes and stress management features. They support notifications from your phone and have an intuitive interface. While Fitbits offers good value for money, they may lack some advanced features and third-party app integrations available in other brands.

Our Top 6 Best-Rated Smartwatch 

Selecting the right smartwatch can be a daunting task, given the multitude of options available in the market today. To help you navigate through the choices, we’ve compiled a list of the top 6 best-rated smartwatches.

These brands have distinguished themselves through innovative technology, superior functionality, and sleek design, catering to diverse needs ranging from fitness tracking to seamless connectivity with your digital life.

1. Apple Watch Series 9 (41mm)

The Apple Watch Series 9 continues to uphold Apple’s reputation for excellence in the smartwatch industry. This latest iteration offers an upgraded S9 chip, providing faster performance and improved battery life. The always-on Retina display is brighter and more efficient than ever, ensuring clear visibility in all lighting conditions.

The Series 9 also introduces new health monitoring features, including more advanced heart rate tracking, blood oxygen monitoring, and sleep analysis. Enhanced with a durable design and a plethora of customizable bands and watch faces, the Apple Watch Series 9 is not only a powerful tool for staying connected and healthy but also a stylish fashionable accessory.

Fitness fans will appreciate the revamped Workout app, which now features more performance stats and individualized coaching choices. The Apple Watch Series 9 enables faster charging and has increased water resistance certification, making it ideal for swimmers and those who lead an active lifestyle. Users may make calls, send texts, and stream music without having to have their iPhones nearby.

The Apple Watch Series 9 stands out in the smartwatch market thanks to its innovative technologies, easy connectivity, and superb build quality.


  Health Monitoring
  Fitness Tracking
  Ecosystem Integration
  Water Resistance
  Cellular Capability

  Battery Life
  Customization Cost

Must read: Apple Watch Series 9 vs. SE 2nd Gen: Which one is the real winner?

2. Samsung Galaxy Watch 6

The Samsung Galaxy Watch 6 is among the most popular smartwatches on the market, and for good reason: it has a ton of features that regular people and fitness fans will love.

Building on the success of its predecessors, The Samsung Galaxy Watch 6 offers a powerful user experience by fusing style and technological advancements.  With its sleek design, this smartwatch can be worn to both formal and informal events, making it an excellent pick for any situation. Equipped with advanced health and fitness tracking features, the Galaxy Watch 6 monitors heart rate, blood pressure, and stress levels, giving users a comprehensive view of their health.

Its better sleep tracking helps people get the most out of their sleep for better health in general. Better connectivity choices, like LTE, let users stay connected while they’re on the go, and the watch’s battery life makes sure it can handle the stresses of daily life. You can also use a lot of different apps with the Galaxy Watch 6, which makes it a useful tool for both work and play.


  Comprehensive Health Monitoring
  Sleek Design
  Long Battery Life
  Enhanced Connectivity
  Versatile App Compatibility

Learning Curve

3. Garmin Forerunner 965

The Garmin Forerunner 965 is a powerhouse designed specifically for athletes and fitness enthusiasts, providing an array of advanced training features and performance metrics. It stands out with its rugged design, making it durable for even the toughest outdoor activities. This smartwatch excels in multi-sport tracking, offering detailed analysis for running, cycling, swimming, and more, which makes it an essential tool for those serious about their training regimens.

Equipped with GPS and GLONASS support, the Forerunner 965 provides accurate location tracking and route planning. Its advanced physiological metrics include VO2 max estimation, training load balance, and recovery time guidance, helping users enhance their performance and prevent overtraining. The watch also features heart rate monitoring, stress tracking, and sleep analysis, giving a comprehensive insight into the user’s overall health.

With extensive battery life, the Garmin Forerunner 965 can last up to 20 hours in GPS mode or up to two weeks in smartwatch mode, ensuring users can rely on it during long training sessions or daily use without frequent recharges. It boasts smart notifications, music storage, and compatibility with numerous apps and accessories, making it a versatile piece of technology for both training and everyday life.


  Comprehensive Multi-Sport Tracking
  Durable Design
  Accurate Location Tracking
  Advanced Physiological Metrics
  Robust Health Monitoring
  Long Battery Life
  Smart Features

  Size and Weight
  Battery Life in Heavy Use

4. Fitbit Sense 2

Fitbit continues to focus on fitness and wellness with the Sense 2, providing users with comprehensive health insights:

The Fitbit Sense 2 takes a holistic approach to health and wellness, offering a suite of features designed to help users stay on top of their physical and mental well-being. One of its standout features is the EDA (electrodermal activity) sensor, which helps track stress levels by measuring the body’s response to stress through changes in skin sweat levels. Alongside this, the watch includes built-in GPS, heart rate monitoring, and SpO2 sensors to track blood oxygen levels.

Detailed insights into sleep stages and a Sleep Score to help users understand the quality of their rest are provided by the Fitbit Sense 2 when it comes to sleep tracking. In order to provide a more complete picture of one’s health, the gadget also supports advanced health indicators including skin temperature fluctuation, breathing rate, and heart rate variability.

With a sleek and comfortable design, the Fitbit Sense 2 is also water-resistant, suitable for swimming, and built to accommodate a range of activities, from yoga to high-intensity interval training (HIIT). Users may easily track and evaluate their health data thanks to the Fitbit ecosystem’s seamless synchronization with the Fitbit app.


  Comprehensive Health Metrics
  Sleek and comfortable design
  Advanced Stress Management
  Accurate Sleep Tracking
  Built-in GPS
  Water-Resistant Design
  Seamless App Integration
  Cross-Platform Compatibility

  Battery Life
  Learning Curve
  Premium Subscription
  Screen Visibility

 5. Fossil Gen 5E Stainless Steel (44mm)

The Fossil Gen 5E Stainless Steel smartwatch combines classic design with modern technology, offering a sophisticated yet functional accessory for everyday use. Powered by Wear OS by Google, this smartwatch is equipped with valuable features such as heart rate monitoring, built-in GPS, and customizable watch faces.

The sleek stainless steel design not only makes it last longer, but it also gives it a high-end look, so you can wear it to both official and casual events. It lets you know about calls, texts, apps, and calendar events, so you can stay in touch even when you’re not at home.

The Fossil Gen 5E has also Google Pay, so you can pay with a tap, manage your music and calls using Bluetooth, and keep tabs on your health with enhanced fitness tracking. The Fossil Gen 5E is an excellent pick for fashion-conscious techies because of its stylish design, adaptability, and sturdy functionality.


  Classic Design
  Wear OS by Google
  Google Pay Support
  Heart Rate Monitoring
  Built-in GPS
  Customizable Watch Faces
  Advanced Fitness Tracking
  Notifications and Alerts

  Battery Life
  Wear OS Limitations
  Size and Weight

6. Garmin Fenix 7 (adventure smartwatch)

The Garmin Fenix 7 is a high-end adventure smartwatch built for outdoor enthusiasts and athletes who value both durability and modern technology. This sturdy smartwatch is designed to withstand even the harshest circumstances, featuring a scratch-resistant sapphire crystal lens and a reinforced polymer chassis. The Fenix 7 has a huge, always-on 1.4-inch display that is viewable even in full sunlight, so all important information is always available.

One of the standout features of the Fenix 7 is its extensive suite of outdoor and fitness tools. With advanced multi-GNSS support, the watch provides precise navigation and tracking in challenging terrains. It also includes an array of sensors, such as a barometric altimeter, compass, and gyroscope, to support diverse activities from hiking to skiing. The Fenix 7 also offers topographic mapping and built-in route planning, making it an indispensable companion for adventure seekers.

Aside from its impressive navigation capabilities, the Fenix 7 thrives at health and wellness tracking. It has heart rate monitoring, Pulse Ox sensors that measure blood oxygen levels, and advanced sleep analysis. The smartwatch has a long battery life, making it ideal for longer outdoor excursions. The Garmin Fenix 7 allows customers to stay connected, inspired and informed no matter where their travels take them.


  Strong Durability
  Advanced Navigation
  Topographic Mapping
  Comprehensive Fitness Tools
  Battery Life

  Limited Smartwatch Features

Battery Comparisons

Better battery life improves the user experience, making a device more stable and useful for both everyday tasks and exciting adventures. For your quick reference, below is a comparison of every device’s battery life.

Apple Watch Series 9

    • Normal usage: Up to 18 hours

Samsung Galaxy Watch 6

    • Normal usage: Up to 40 hours

Garmin Forerunner 965

    • Smartwatch mode: Up to 23 days
    • GPS mode: Up to 31 hours
    • Ultratrac mode: Up to 70 hours

Fitbit Sense 2

    • Normal usage: Up to 6 days

Fossil Gen 5E

    • Normal usage: Up to 24 hours
    • Extended mode: Up to several days (varies based on usage)

Garmin Fenix 7  

    • Smartwatch mode: Up to 18 days
    • GPS mode: Up to 57 hours
    • Expedition GPS mode: Up to 40 days

The Bottom Line

In 2024, the competition among the best-rated and most fashionable smartwatch brands is fiercer than ever. The Apple Watch Series 9, Samsung Galaxy Watch 6, Garmin Forerunner 965, Fitbit Sense 2, Fossil Gen 5E, and Garmin Fenix 7, stand out as the best-rated smartwatches, each offering unique features to cater to different needs.

When looking for the ideal smartwatch, it’s important to think about what features are most important to you. For instance, the Garmin Forerunner 965 has great fitness tracking, the Fitbit Sense 2 gives you a lot of health information, and the jack-of-all-trades Apple Watch Series 9 can do a lot of different things.

Understanding your individual lifestyle and priorities will allow you to make the best option possible, so your smartwatch not only meets but surpasses your expectations. The future of smartwatches appears bright and exciting, with continued improvements likely to bring even more outstanding options to market.

What are your thoughts? Have you tried any of these smartwatches? Share your experiences and join the conversation!

About the author


A father to his son, Geo. He is a family man in nature. Believes in the power of inspirational quotes and practical wisdom. His side hustle is to explore the best practices in ranking within the Search Engine Optimization (SEO).


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